LOROS launches ‘Secret Library’ ahead of World Book Day as part of their latest shops campaign
28th February 2018
Dozens of books are waiting to be discovered across Leicester, Leicestershire, Rutland and beyond, as LOROS launches their ‘Secret Library’ as part of their latest campaign.
A range of books, which have been stamped with the Hospice’s ‘Choose Charity, Shop LOROS’ campaign logo, with a personalised message written in the cover, have been placed throughout the city, county and some even further for people to find.
The books have been left in all sorts of places, including cafes, on trains, tubes and buses, just in time for World Book Day, which takes place on Thursday.
Shops Area Manager, Sarah Forryan, said: “The idea is that people will find the books, see the message from LOROS, have a read and then leave them somewhere else for someone else to enjoy.
“It’s all part of our Choose Charity, Shop LOROS Campaign, which aims to showcase a different one of our shops each month and in March, it’s the turn of our Queen’s Road Book Shop.”
The campaign launched in January, as a way of dispelling the myths surrounding charity shopping, by encouraging people to visit the 29 LOROS shops across Leicester, Leicestershire and Rutland.
“We’re trying to think of new, fresh and fun ways to showcase what our shops offer and ideas like the ‘LOROS Secret Library’ will hopefully add a little bit of mystery and excitement to charity shopping,” added Sarah.
The LOROS Bookshop, in Queens Road, Leicester, offers a range of books, including fiction, cookery books, revision books, plus, the shop has a special children’s section.
Also as of Thursday, throughout the month, a selection of collectable and special editions of certain books, some which are worth more than £100, will be on display for people to buy.
If people find a book from the ‘LOROS Secret Library’, the team at the Hospice is asking people to take a photo and share it across their social media using the hashtag #ShopLOROS To find out more about the campaign visit loros.co.uk/shoploros