To showcase our amazing shops, we launched and ran a shops campaign throughout 2018
Throughout 2018, our campaign ‘Choose Charity, Shop LOROS’ challenged you to think differently about shopping, encouraging you to step outside your comfort zone and buy from charity.
Our amazing specialist shops were in the spotlight, including our ‘4 Men’ shop in Wigston, where you could bag a bargain suit for just £25, our quality furniture popped up all over the city and county in bars, cafés and even garden centres as part of our Furniture Shop Month, and our specialist music shop ‘Spiral Scratch’ on Queens Road, held some fantastic live music and art sessions (they even had a visit from ex Status Quo drummer Jeff Rich!)
Following Paris fashion week, LOROS put on a show-stopping catwalk, featuring clothes from our By Design shop. The show at the new-look Debenhams store in Highcross was full of fashion, fun and fizz. Experts mixed new items with our donated clothes to create trendy looks for all ages, shapes and styles.
To round off the campaign, the countdown to Christmas during November and December focused on all things festive!
We spread Christmas cheer with wonderful new and preloved gifts galore. Christmas was well and truly wrapped up, and many of you found that perfect present for your special someone.