Alan or ‘Birch’ as he is affectionately known became a LOROS Patron in August 2009.
He is a former Leicester City footballer who played during the 1960s and 1970s as an attacking midfielder. Born in East Ham he made his Football League debut with Sheffield United before playing with Chelsea and Crystal Palace. He was signed by Leicester City in 1971.
Alan has been working in the community for over 30 years and in 2002 was awarded an MBE for his charity work. In 2009, Leicester City Council announced that he was to be given the Honorary Freedom of Leicester and two years later, in 2011, Alan received an honorary Doctor of Laws degree from the University of Leicester.
Alan has been working behind the scenes for the club and is currently Club Ambassador, which includes the roll of pre-match and half-time host, at Leicester City.
He has recently taken his charity fundraising efforts through the £1 million mark, after a season of initiatives aimed at making the Birch a platinum fundraiser in his 40th year with the Foxes.
The Birch, a long time supporter of LOROS, said he was “honoured to become a Patron. I know what a fantastic job LOROS do, it is a wonderful organisation."