LOROS Hospice has won gold in a prestigious Chartered Institute of Public Relations Award for its “brave and well-executed” campaign for Dying Matters Week.
The award, which LOROS scooped on Friday evening at an awards ceremony in Birmingham, was for the best low budget campaign across the Midlands region.
The charity won gold ahead of major corporates, public relation agencies and other businesses. The judges praised LOROS’ “incredible results for minimal spend”, stating “it was an excellent example of how good PR can change society.”
Dying Matters Week is an annual campaign aiming to encourage people to talk more openly about death, dying and bereavement.
LOROS’ campaign focused on ordinary people for whom death is a taboo subject. Taking a light hearted approach, LOROS engaged people by posing the question ‘what’s your funeral song?’ and creating a lip synch video to Queen’s Don’t Stop Me Now, as the charity’s favourite tune. More details on the award winning campaign at loros.co.uk/dyingmatters
